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I Can Breathe!® Masks in Beijing!
Beijing
August 2008: The I Can
Breathe!®
Honeycomb ACF (Activated Carbon Filter)
Pollution Mask was evaluated and is a hit with world class athletes and professional support staff
for transcontinental flights, touring, and a variety of test event competitions
in preparation for Beijing August
2008. Why is this important?
Front page NY Times: "Olympians Devise Solution to
Smog: Mask." Juliet Macur reported,
"Pollution levels on a typical day in Beijing, some researchers
say, are nearly five times above World Health Organization standards for
safety." Jim Yardley's article
confirmed "Beijing's air pollution
ranked by some
studies as among the worst in the world is one of the most pressing challenges
facing the city's Olympic organizers."
Until the air is clear, the discreet, comfortable I Can Breathe!® Honeycomb ACF
Pollution Mask meets the challenge for travelers, athletes, and fans.
An Environmental Engineer with broad international experience in air pollution
measurement and control, Mark Hodges compared the I Can Breathe!® Honeycomb ACF
Pollution Mask to other masks while on assignment in Kabul and
Kathmandu: "The data I have is qualitative from the perspectives of
fit, convenience, comfort, durability, and perceptibly cleaner air breathed
while using the mask. It's numerous positive features notwithstanding, good fit
and seal are essential, and the I Can Breathe!® ACF Pollution Mask fits and
seals well. Further, it is comfortable, which is very important as people tend
to take a mask off after a while if it is uncomfortable or restricts breathing."
Mr. Hodges, who has studied Beijing air quality as well,
is Principal Consultant for Environmental Forward Observer, LLC.
From a study done in Los Angeles, Jennifer Warner warns "Air Pollution Deadlier
Than Thought." The results of this in-depth analysis show
"that the risk of
death from any cause rose by 11 percent to 17 percent for each increase in the
level of fine particles found in vehicle exhaust, smoke, and industrial
emissions in the neighborhoods air."
According to Macur's article: "ACF masks filter 85 percent to 100 percent of the
main pollutants . . . compared with paper masks, which filter 25 percent to 45
percent."
The I Can Breathe!® Honeycomb ACF Pollution Mask reduces exposure to:
Particulate Matter in micrometer size during a fit test: PM
10 100%; PM 2.5 99.8%; PM 1.0 99%; PM 0.7 95.5%.
Activated carbon is known to adsorb common air pollutants: Nitrogen dioxide
(NO2) Excellent; Ozone (O3) Excellent; Sulfur dioxide (SO2) Excellent to Fair;
Benzene Excellent; Toluene Excellent; Xylene Excellent.
Prepared by Adrien Bledstein, 888-313-0123, icbmasks@sbcglobal.net
Disclaimer: I Can Breathe! Inc. products are not commercially or publicly
endorsed by any particular athlete or team. February 10, 2008
Resources:
January 24, 2008 NY Times, Juliet Macur, pages 1A and 14A printed edition or
online edition "Olympic Teams Vying to Defeat Beijing's Smog"
www.nytimes.com/2008/01/24/sports/othersports/24mask.html?ex=1201842000&en=341b2c0fa
217c67c&ei=5070&emc=eta1;
Yardley "Smoggy Beijing Plans to Cut Traffic by Half for Olympics,"
http://www.nytimes.com/2008/01/24/world/asia/24beijing.html?_r=1&hp&oref=slogin
See also an earlier article: "Marathoners Might Be Wearing Face Masks In
Beijing," August 2007 by Amby Burfoot
http://dailynews.runnersworld.com/2007/08/feature-news-wh.html.
http://earthobservatory.nasa.gov/Newsroom/NewImages/images.php3?img_id=17882
Also see articles: Juliet Macur, "Beijing Air Raises Questions for Olympics," NY
Times, August 25, 2007. For health effects of air pollution in Los Angeles see
Study: "Air Pollution Deadlier Than Thought," by Jennifer Warner, October 03, 2005.
http://www.foxnews.com/story/0,2933,171144,00.html
http://www.airnow.gov/index.cfm?action=static.health
http://www.kidsource.com/kidsource/content4/ozone.asthma.news.html
and http://www.lungusa.org/site/pp.asp?c=dvLUK9O0E&b=50328
http://www.icanbreathe.com/micron.htm & http://www.icanbreathe.com/chemical.htm.
Magellan's, America's Leading Source of Travel Supplies, 800-962-4943, I Can Breathe!® Honeycomb ACF Pollution Mask
Questions or comments: in USA call toll free 1-888-313-0123, M-F 9a-5p CST.
International E-mail or call: 001-773-643-1062 M-F 9a-5p Chicago, Illinois.
Copyright I Can Breathe! Inc., 1/6/99-2008